Trump reaped $600 million from selling Bibles, fragrances, shoes, NFTs, and other branded products in 2024 while running for president. Golden, “Never Surrender” sneakers sold for $399-$499. “God Bless the USA Bible” for $59.99 - described as 'the only Bible endorsed by President Trump." Trump-branded digital trading cards (NFTs) for $99 each. Capitalized on Georgia indictment by promoting NFTs featuring his booking photo.
Also sold watches ($2.8M), cologne, and $3M, “Save America” coffee table book.