On the night of April 27, 2026, Donald Trump used Truth Social to endorse a supporter's meme proposing that Immigration and Customs Enforcement be renamed 'National Immigration & Customs Enforcement' so that the abbreviation becomes 'NICE.' The supporter's stated rationale: 'the media has to say NICE agents all day everyday.' Trump's response: 'GREAT IDEA!!! DO IT.'
The context for the endorsement is not subtle. ICE has been at the center of the most-criticized actions of Trump's second term: family separation in 14 states, the killing of two U.S. citizens during Minneapolis protests, the deaths of multiple detainees in custody, deportation flights that defied a court order (later upheld by Chief Judge Boasberg's contempt finding before the D.C. Circuit blocked it), and the broader pattern documented across more than 30 ICE-enforcement entries in this tracker. Renaming the agency does not change any of those operations, only the headline.
Trump's endorsement is itself the news. A sitting president publicly committed, in writing, to a meme-driven federal-agency rebrand designed to influence how journalists describe agency conduct. Critics on social media noted the rename will not change agency operations and called it 'theater'; one comment, widely shared, said people would simply call them 'national ice' regardless. No formal proposal has been submitted to Congress, which would be required for a statutory name change at a federal agency.