Skip to main content
ConcerningNarcissism & Self-AggrandizementSecond Term

Palm Beach's Airport Becomes 'President Donald J. Trump International,' Trading Its PBI Code for DJT in a $5.5 Million Rebrand

Palm Beach International Airport, a few miles from Mar-a-Lago, became “President Donald J. Trump International Airport” on July 9, 2026, the first U.S. airport named for a sitting president. The Florida Legislature passed the renaming along party lines in February, and Gov. Ron DeSantis signed it on March 30. The FAA switched the airport's aviation identifier from PBI to DJT the day the name took effect, and the passenger code used for tickets and bags followed on August 18 after airlines serving the airport asked IATA for the change.

Palm Beach County's Department of Airports estimated the rebrand at about $5.5 million. The state budget set aside $2.75 million of it, and the county said it would pursue other funding for the rest, while saying local property taxes would not be used.

The Trump angle is not only the name. DTTM Operations, the private company that manages Trump's intellectual property, filed trademark applications in February for “DJT,” “President Donald J. Trump International Airport” and “Donald J. Trump International Airport,” before the bill was signed, NPR reported, and Palm Beach County commissioners voted 4-3 in May to approve a naming rights and licensing agreement tied to the name. The Daily Beast reported that the deal bars direct payments to Trump for merchandise sold inside the airport but lets his company choose who makes and sells branded products and license the name to third parties. Trademark attorney Josh Gerben told NPR that none of the other presidential namesakes hold their own trademarks. The Trump Organization said filing for trademarks is its normal practice and has denied seeking to profit.

Eric Trump wrote that he would “forever be proud to see the initials 'DJT' on my boarding pass.” Some travelers were less pleased. “I think it's disgusting, ridiculous, pompous, and a lot of other bad things,” one Florida resident, Pat Brown, told MS NOW. The renaming was enacted by Florida law rather than ordered by the president; it belongs to a broader pattern of his name and stamp going onto public institutions (see Renamed US Institute of Peace 'Trump Institute of Peace' and To Build His 250-Foot Arch, Trump's Interior Department Argues a 1910 Law Capping Washington's Buildings Never Applied to Federal Ones).

Correction (October 2, 2026): An earlier version said the rebrand cost $2.75 million; that is the state's share of an estimated $5.5 million total. It said the airport traded PBI for DJT on July 9; the FAA identifier changed then, but the passenger code changed on August 18. It also stated that Trump had tried and failed to rename the Kennedy Center after himself and quoted Eric Trump calling the rebrand “slightly controversial”; those claims rested on a single outlet and have been removed.


  • 01Gov. Ron DeSantis signed the renaming law on March 30, 2026 after a party-line legislative vote
  • 02The FAA identifier changed to DJT on July 9; the IATA passenger code changed from PBI to DJT on August 18
  • 03The county estimated the rebrand at about $5.5 million; the state budget covers $2.75 million
  • 04Palm Beach County commissioners voted 4-3 in May to approve a naming rights and licensing agreement tied to the name
  • 05Florida resident Pat Brown: 'I think it's disgusting, ridiculous, pompous, and a lot of other bad things'

Verified across 8 sources