Trump launched TrumpRx.gov in October 2025 - a government prescription drug program with prominent Trump personal branding. Critics compared it to previous Trump-branded ventures like Trump Steaks, Trump Vodka, Trump Airlines, and Trump Watches. Website allows consumers to purchase drugs at discounted 'most favored nation" prices from participating manufacturers. Nine manufacturers participate including Pfizer, Amgen, Bristol Myers Squibb.
Analysts warned consumers with insurance may pay less at pharmacy counter than through TrumpRx, raising questions about usefulness.