Trump administration created, “Trump Accounts” - tax-advantaged savings accounts for children with federal government seeding $1,000 for babies born 2025-2028. IRS created official website TrumpAccounts.gov. Program embedded Trump's personal branding into federal tax system and retirement savings infrastructure. Michael Dell donated $1 million in 'landmark" promotion. Available through major brokerages like Vanguard, Schwab, Fidelity.
Critics noted unprecedented naming of federal program after sitting president.
Update (October 20, 2026): Elon Musk pledged a share of SpaceX stock for every child in America through Trump Accounts, saying, “This will be the first of many,” The Verge reported; CNBC valued the pledge at about $10.5 billion. Trump posted, “A BIG THANK YOU to our legendary friend, Elon Musk, for his incredible generosity in giving SpaceX Stock to millions of American children through TRUMP ACCOUNTS!” Under Treasury's temporary rules, families cannot refuse donated stock or sell it for five years, CNBC reported; the Cato Institute's Adam Michel said, “you have no choice in the asset that is being deposited into your child's account.”