On February 19, 2026, Health and Human Services Secretary Robert F. Kennedy Jr. posted a 90-second video titled “Secretary Kennedy and Kid Rock's Rock Out Workout” to promote his MAHA agenda. The video, set to Kid Rock's “Bawitdaba,” opens with the pair posing shirtless next to a taxidermied bear wearing a hat. They proceed through sit-ups, exercise equipment, a sauna session (Kennedy rides a stationary bike in jeans while Kid Rock does push-ups), a cold plunge (Kennedy still wearing jeans), a game of pickleball, and finally — drinking glasses of whole milk together in a hot tub.
Kennedy captioned the post: “I've teamed up with @KidRock to deliver two simple messages to the American people: GET ACTIVE + EAT REAL FOOD.”
The video went viral — but not in the way Kennedy intended. Even Fox News hosts cringed. The internet's collective reaction was best summarized by one commenter: “What the [bleep] did I just watch?” Others noted that Kennedy wore jeans throughout the entire video — in the gym, in the sauna, in the cold plunge, in the pool.
This is the same man who oversees a $1.7 trillion department responsible for Medicare, Medicaid, the CDC, FDA, and NIH. The same week he posted this video, the CDC cancelled $600 million in HIV prevention funding and Trump used wartime powers to mandate production of a probable carcinogen that Kennedy once sued over. But sure — the priority is shirtless content with Kid Rock and whole milk in a hot tub.